- This past March, Philip and Ulla Holmberg of Sweden attended a Stockholm event where they heard Major General (res.) Doron Almog, chairman of ADI Negev- Nachalat Eran speak about the Negev’s unique rehabilitation village. Inspired by Doron’s talk, Ulla asked daughter Ulrika to join her in Israel for a volunteering stint at ADI. Reluctant at first, Ulrika became more